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Who will survive covid? Analysis of the past year

The year 2020 was a difficult year not only for the Polish economy but also for the global economy. Many companies were forced to drastically reduce the scope of their operations. In extreme cases, we observed the liquidation of large companies with great reputation.

In a few days we will know the actual GDP drop last year, but we already know that it was probably the worst year for the Polish economy in the period of last three decades. According to the Central Statistical Office (GUS), the crisis is most noticeable in such industries as gastronomy or hospitality. However, a clear growth was observed in sectors related to our business, such as IT, Auto ID, industry and services (and very clearly in e-commerce), although not all entities came out of this ordeal unscathed. We face all these changes as a difficult lesson and at the same time as an opportunity to develop by establishing cooperation with new contractors.

The core of portfolio is in good condition, continuously

When we take a look at the stock chart of Zebra Technologies, which is one of our major suppliers, in the last quarter, the last 6 months, and throughout last year, we've seen some really impressive shares value growth - in the year 2020 the company's stock increased up by 60 percent. Zebra is a global leader in direct thermal and thermal transfer label printers, card printers, 1D/2D code readers, micro kiosks, data terminals, and industrial tablets. All these devices have proven themself crucial for efficient and uninterrupted production in nowadays pandemic reality. The manufacturer seems also to be aware that the good condition of distributors economy is corelated with its own position. He confirms that awareness in his letter to Partners.

Why is the e-commerce industry growing stronger that fast?

Due to sanitary restrictions, in many countries in the world, including Poland, stationary stores are losing in comparison with online stores. This is especially evident among higher income earners, for whom not having to visit a store means more time for work or simply time for themselves. From our perspective, this trend means that there is an increasing demand for data terminals, which are used for identifying goods on shelves and for delivery services. On the other hand we can see decreasing demand for readers, which are used primarily in retail outlets.

Many companies have lost the ability to sell through traditional channels at all. Those that continue to operate (grocery stores for example) are increasingly investing in automation and self-checkout solutions. Those who appreciate direct human contact are welcome to join us:

Sales department - you talk to a person, not a system

Not every consumer prefers the convenience of ordering goods online over human contact, just as not everyone willingly gives up the ability of coming to the office to work remotely. At Koncept-L, we combine all the advantages of each shopping style.

By chosing to buy at Koncept-L you gain support of specialists highly qualified in their product categories. They are eager to answer any questions, will help you choose the right model of device - perhaps cheaper, perhaps without the functionality, which after the business analysis of implementation will appear as unnecessary, and which unnecessarily increases the price of the product or, thanks to their experience, will draw attention to the functionality, which is necessary, and which you have not paid attention to and thus save you from delays, problems and losses. Our employees receive regular training from manufacturers and are thoroughly familiar with the full product portfolio.

Verified distributor of Zebra Technologies devices

With a modern ERP system and a trained team of sales representatives, we are able to meet the most difficult challenges set by our customers. In our offer you will find, among others, renowned military standard certified MIL-STD-810G terminals MC9300, famous 2D readers DS2208, reliable printers ZD420 or awarded with Android Enterprise Recommended certificate Zebra TC56. When you purchase Zebra devices, we offer a standard 12-month warranty, in case of ZD series printers - 2-year warranty, and in case of mobile computers, including tablets - 3-year warranty. However, at any time, even after the warranty coverage ends, you can purchase a warranty, on flexible and preferred terms.

Where can you buy Zebra Technologies brand printers, data terminals and readers?

The official distribution channel are authorised distributors of Zebra Technologies brand - Koncept-L Spółka Akcyjna is an authorised distributor of Zebra Technologies in Poland and in many countries around the world. We have adequate human and equipment resources and knowledge to provide you with access to Zebra equipment, in any volume, in many European countries and to provide support in maintaining their proper functioning in the years to come. We have full substantive and technical support of the manufacturer - looking among solutions from the Auto ID segment, we try to find the most advantageous offer not only in terms of attractive price, but also the support offered by the distributor.

Large, well-stocked warehouse full of new products - goods on hand.

The number of orders is constantly growing. We have therefore increased our warehouse staff and working hours, and introduced a new system of product registration - all in order to maintain our standard of delivering orders within 24 hours.

Intensive growth

  • In recent months we have signed agreements with 4 manufacturers: SATO, Custom, Dahua and CCL, and we have enriched our POS offering with solutions from the new IMAGO brand.
  • Argox company, with which we have been cooperating since the beginning of our activity, granted us the status of authorized distributor for the next year.
  • For Koncept-L, year 2020 was the time of intensified work towards modernization of internet sales system. We are also working on a new website, where you can already set up an account for service repairs.

Experienced service team

Some customers looking for the lowest price, decide to purchase equipment from an unauthorized dealer, which is a false economy, because it is associated with the lack of warranty protection, lack of technical support and the need for total independence in matters of service and knowledge of operation and maintenance.

Buying equipment from Koncept-L, you get a guarantee that in case of failure or malfunction caused by the user of the equipment, Koncept-L will repair your device or provide a replacement device - no replacement means no further operation, which generates expensive downtime, so buying equipment from an authorized distributor is the most sensible.

Our technical department is staffed with outstanding specialists in their field. Each of them has many years of experience in repairing a particular type of equipment, and, like the employees of the sales department, the service technicians receive regular training from manufacturers.

In order to meet the specific needs of our partners, we also offer individual and very beneficial service packages, allowing for full comfort of any type of damage amortization. Registration in our service enables efficient service and tracking of all service orders. 

Your marketing department

This is not the end of the benefits of working with Koncept-L. Our customers can enjoy considerable support from our experienced marketing team. We are able to significantly shorten the path of communication with the Manufacturers, whose offer you are interested in. If your customers ask you about advertising materials, come to us - we have a large stock of various materials, dedicated to the needs of our contractors.

We support your marketing activities by helping you understand what the product is that you plan to sell and how it is perceived by your potential customer. We are happy to support you in the production of advertising graphics, provide professional photos of specific devices. Attractive Partner Programs and Promotions, published on our website, are at your disposal. We share our knowledge with you in reputable and widely read titles, on social media and during trade fairs.

Those of you who deal with implementation, software production or sales of a wide portfolio do not need to be familiar with product configurations - that's what we are for! Our specialists will be happy to provide you with substantive support during industry meetings and trainings - they will talk about the product while you will deal with sales. We also organize prestigious meetings with the participation of Manufacturers.

However, Partner Conventions are not the only opportunity to make new acquaintances - we have an extensive network of contacts. We have over 20 years of experience in marketing support. Those of you who have just started your adventure with the industry, by purchasing from us, "jump" 20 years ahead in terms of marketing. Sound profitable? Contact us and find out more!

We are honored to provide you with top of the line equipment every day.