Koncept-L has gained the status of currently the only Market Development Distributor of Zebra in Eastern Europe. This is an important step for both the manufacturer and the entire ecosystem of partners – distributors, integrators, and resellers.
This decision is based on Koncept-L's many years of experience in working with innovative technologies, comprehensive solutions nd effective cooperation with renowned manufacturers, including Zebra Technologies.
What does the role of Market Development Distributor mean?
Market Development Distributor is more than just classic distribution.
A typical distributor focuses primarily on purchasing products from the manufacturer and reselling them, supporting the logistics and commercial process.
A Market Development Dystrybutor combines market development, management and professionalization of the partner channel, sales and marketing support, and building customer competence.
In practice, this means access to a wide range of products, attractive prices, efficient purchasing processes (including an intuitive e-store)and real support from experts who know both the products and the needs of the market. It is a strategic, commercial, and marketing function, operating between the manufacturer and partners, with the aim of increasing the business value of the entire channel.
Why is this important?
Koncept-L's assumption of this role means that Partners working with Zebra Technologies solutions can count on a significantly higher level of support in the following areas:
- Greater business support at every stage of the sale.
Partners receive access to professional service, Project consulting, partner programs and a competence base that reduces the time needed to prepare offers, limits the risk of errors, and increases sales effectiveness. - Access to marketing funds (MDF) and real marketing support.
Koncept-L actively supports its partners' promotional activities, offering not only MDF funds, but also know-how, materials, and experience confirmed by prestigious industry awards. This is a real opportunity for faster growth and business scaling without incurring the full marketing costs. - Higher margins, stability, and predictability of cooperation.
A streamlined sales channel, transparent rules, and efficient logistics—including express shipping – translate into better margins and less risk of price competition. - Comprehensive after-sales support.
Partners can count on technical service, mplementation support, and access to the full portfolio of Zebra Technologies solutions, enabling them to deliver even the most demanding end-to-end projects.
Koncept-L's assumption of the role of Market Development Distributor is not only a formal change, but above all a strengthening of the entire Zebra Technologies ecosystem in Eastern Europe – through competencies, tools, and a partnership approach that translate into real business success for Partners.
We invite you to cooperate with us.
